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Benefits Management - releasing project value into the business
Author(s): Michael Payne
Ref: ISBN: 978-1-900391-16-0
Michael Payne's new book on Benefits Management is now available.
You may know how to deliver projects successfully but are they delivering the expected business benefits? By applying rigorous Benefits Management, expected benefits can increase from 70% to 85%, with an additional project of programme overhead that should not exceed 5%.
Michael says that good benefits management is characterized by an easily understood set of principles; the problem is that they can be difficult to apply in practice. In this 318 page book he sets out not only to define those principles, but to show how they can successfully form the basis of an end-to-end process.
His step-by-step approach gives both business and project leaders the chance to ensure that they don’t fall into the trap experienced by a well-known electronic goods manufacturer. They successfully implemented a crm system and volumes and profits increased after the change was implemented. But then sales fell back to previous levels. Further enquiries showed that the uplift was due to market conditions rather than the new system. In fact customers had seen little improvement in service levels because a large part of the sales force had not changed their ways of working in line with the new system. By the time these issues had been addressed, competitors had had time to catch up with their innovations and the project value was lost.
All too often, says Michael, organizations successfully complete a change project or programme but fail to achieve the anticipated business benefits. A modest investment in his new book could change all that.
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