Simple Ways To Grow Your Audience Online
by PM Today / 1/15/2019 9:57:19 AM
Running a business online today is in many ways a lot easier than it was perhaps 10 or 15 years ago. However, it's also not as easy as simply having a business and expecting that people will come to you.
You have to put yourself out there and let people know that you exist, and since there's a lot more competition out there today with online businesses competing for the same kind of client, then you really have to be able to stand out.
So in this post we’re sharing with you some tips on how you can grow your audience online using simple and effective strategies.
If you're running an online business today you need to be on social media. This doesn't mean that you need to be on every platform out there, but you need to know where your ideal clients are hanging out and be able to connect with them on these platforms.
If you've never used social media before for your business, then the best way to do this is to start by picking 2-3 platforms that your ideal client will be using and then start engaging with them on these platforms. Your content should be engaging and useful to get them interested in knowing more about you and your business. If you don't have the time to manage growing your social media then you can always hire someone to do this for you.
Your website and blog:
Although having a website for your business is not essential, it will certainly help when it comes to getting clients because they will have a place to go where they can easily identify what it is that you do, how you can help them, and if your business and brand is a good fit for them.
One way of getting people to your website through organic means is to create useful content using something like WordPress. You could create weekly blog posts to share tips and insights with your audience that could help them solve a problem that they have so that when they need to go even deeper with that problem then they will look to hiring you.
If you've never built a website before or you don't know how to get started with that, then you can find tutorials online or you can also hire a company like https://www.rouge-media.com/ who can do this for you.
When people have visited your website, then you want to get them onto your email list so that you can share with them even more valuable content and weekly newsletters.
This also allows you to share with them any upcoming offers and promotions that you may have on your products and services, plus it allows you to build a good relationship with them so that they start to trust you over time.
Although live events are technically not always online and actually can be more effective when they're offline, it does help to combine offline live events and then bring those who attended back to your website. Since they may have already paid money to watch someone speak on this topic, then is a clear indication that they could be a good lead for you.