The online world has a lot to offer a business like yours. When you have the platforms all ready for you to sign up on, all you’ve got to do is take the opportunity – take the time and put in the effort to find and build your audience, and you’ll find digital marketing to be the most powerful tool in your advertising arsenal.
However, like we mentioned above, it takes time, and for a lot of companies, being unable to rank first in a Google search is the final nail in the coffin. And seeing as nearly all internet users fail to click through to the second page of Google, you may feel like you’re never going to achieve the success you really want. However, this simply isn’t true!
Pick the Right Keywords
The right keywords are always going to be the most essential part of your quest to get to the front page of Google. After all, it’s what the search engine scans for in the first place, to match up results with a query, and landing in the right spot is what’s going to garner you the audience you deserve.
But a lot of the keywords you think would suit you are already taken, with high ranking websites well in front of you, with no hope of you catching up. And that’s why you need to think about long-tail keywords – any good SEO Agency will put these above all else.
Long-tail keywords are more personal, specialised keywords that people use when they want to find a specific product, a.k.a., when they’re ready to buy. So, cut out the short term middleman!
Create Plenty of Content
If you’re going to get to the front page of Google faster than any of your competition, then you’re going to need to create content, and plenty of it! Indeed, you need to create more than they do, and without a content strategy to follow here, you’re going to get bogged down in this creative mess.
You need to be publishing something to your website or blog at least once a day, to ensure that Google recognises that your online presence is related to the niche and the keywords you’ve chosen to work in.
At the same time, make sure you keep an eye on your competitors, and see what they’re up to. That article they just released? Could you write it better, or hire someone to do so? And remember: the more content you create, and the longer this goes on for, the faster the front page results you’re hoping for will come in for you. Give yourself at least 6 months of content creation, keyword use, and backlinking, and then see how your efforts are paying off.
Getting to the front page of Google takes some smart thinking and plenty of work. If you’re currently a few pages behind where you’d want to be, make sure you keep the above tips and tricks in mind.