Thought Leaders

Are You Making These Blunders With Your Promotional Campaign?

marketing decision planning

If you’re in the process of setting up your business marketing campaign, it’s important to understand that there are a lot of mistakes that you can easily make. Here are some of the issues that you need to watch out for. 

Forgetting The 80:20 Rule

First, you should make sure that you do keep the 80:20 rule in mind when you are running your promotional campaign. This is quite simple to understand when you get right down to it.

Essentially, 80% of all the content you produce and publish should not fall into the promotional bracket. It should be based on entertaining, intriguing, or otherwise connecting with your audience.

This is a big part of the guide to social success. The mistake people make is constantly using their social media to directly sell products and services. If you do this, then you are quickly going to bore your customer base. 

Failing To Connect Your Campaign

This is an issue with the mindset that people tend to have when they set up their marketing campaign. It’s quite common to think about different elements of your promotional campaign as separate.

So, you might focus on social media and then think about your website. Instead, you should approach it as one massive puzzle where all the pieces can be fit neatly together.

If you do this, then you’ll have a far stronger marketing campaign that is going to deliver the results that you want. Ultimately, it can ensure that you are always leading your customers to make a purchase decision. 

Ignoring Reviews

Next, you should make sure that you are not ignoring the reviews for your products and services. This is particularly important if your reviews are negative. The issue with negative reviews is that they are noticed by customers.

Indeed, more than 80% of polled customers suggested that they will only buy a product or service online once checking out different reviews.

If you are worried about this, then you should check for reviews at the usual haunts while also exploring mentions of your business across social media as well. Customers are more aware than ever of the power they can harness by using social media the right way and they are prepared to do this. 

Avoiding Tech Issues 

Finally, you need to make sure that you are taking note of tech issues because they can have a major impact on whether your promotional campaign is a success. For instance, you might have put a lot of thought into an ad for your company that leads customers directly to your website.

But, if there’s a problem with the website which means that crucial pages don’t load or aren’t loading quickly enough then the ad becomes rather pointless. 

We hope this helps you understand and avoid some of the main issues that you can have with your promotional campaign. If you take the right steps here, then you will be able to make sure that your company is in a stronger position to perform and that you do get the attention that you want with your business. 

PM Today Contributor
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