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Building A London Business After The Pandemic: Our Top Tips

London economy

The pandemic has affected all of us. From small businesses to mid-size and large companies, we know that all were affected by the consequences of the pandemic.

In order to get your business back up and running in a place like London after the pandemic, you need to play smart and stay on the top. In this article, you will find out how to use digital marketing and SEO to rank high among the competition on the market.

Local SEO

Your local SEO tactics differ from the traditional SEO in many things. In traditional SEO, people search for terms that are not locally based. They can find an item they want to buy, but the shop may be in a different city or far away from their place.

On the other hand, we have local SEO where people search for the items in their city and the area near their location. For instance, people may search for an item in London connected to the local SEO.

It all depends on your target audience and where you are based. It can be difficult to commit a lot of time to exploring all elements of SEO so it can be worthwhile looking for an agency local to you.

Big Surf Digital are based in London and can help with options like keyword and competitor research. This could certainly be needed to understand your market.

For you to be present in local SEO, you should maintain the practice of good SEO techniques. Try to build up reviews that will be a guidance for the rest of the people.

Future buyers will read the reviews on the internet, which will represent the opinions about your business. Positive reviews will show that your brand is trustworthy and secure. If people have received a good product or service, they will be happy to comment on it in a positive way.

Another local SEO tactic is creating local landing pages. When people are searching for your product or service in London, they will land on your local page to present what you have to offer.

This way, you improve traffic and visibility, and your customers get more optimized results.

On-Page SEO

When you are doing local SEO, you should put an emphasis on your exact location. This means that your focus location keyword should be included in the URL, page titles, and header tags. This can all be achieved my optimizing your on-page SEO.

At the same time, you can use the following on-page tactics to boost your rankings:

  • Increasing location relevance by embedding Google maps on your contact page
  • Adding keyword optimized videos and images
  • Helping Google understand your topic better by using internal and external links
  • Using memorable and short URL links that have your keywords included

Social Media

In London SEO and the digital market related to London, you need to use social media to your advantage. It is essential to use on-site optimization for social media like Twitter, Facebook, and LinkedIn.

When you try to manage your business social media account, it is necessary to see how your competitors do it. Of course, copying the content is not an option. Here, you need to follow the trends and stay informed about the products and services relevant to the market.

At the same time, you should adequately manage social media accounts for a brand based in London. Do not spam with the non-relevant content, and do not put quantity before quality.

Try to keep the content short and accurate. Instead of short term tactics that put the relevance on the short term posts, try to focus on the long term journey. Include the quality posts over a long period of times and see the relevant results in the future

Include everyone who is working around your brand. Involve your colleagues to post regularly and comment on your posts. This way, everyone’s contribution counts, and you will have more visibility online.

At the same time, each member of your team will work hard to get the recognition they deserve to have. Try to treat everyone the same and see how your London business grows over time.

Summary

As you can see, there are numerous ways to increase your presence if you have a business in London. From local SEO to on-page SEO and social media, each segment reveals the different possibilities.

You will have struggles at first, but the results will be there if you maintain a good social presence for a longer time. London SEO tactics are very effective in the world of digital marketing as many people search for location-based products and services.

Only the best will survive, and you should try to be among the top of the competitors.

PM Today Contributor
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