FINTECH Circle has formed a strategic partnership with JournoLink to provide artificial intelligence-driven public relations and competitor intelligence tools tailored to the financial technology sector.
The collaboration reflects growing demand among fintech companies for more sophisticated marketing and communications capabilities, as competition intensifies and regulation becomes more complex. Industry forecasts suggest the global fintech market could exceed $1tn by the early 2030s, while spending on AI-enabled financial services continues to rise rapidly.
Under the agreement, FINTECH Circle members will gain access to JournoLink’s technology, which includes automated press release distribution, media monitoring and real-time competitor analysis. The partners say the tools are designed to help firms strengthen visibility, manage reputation and make more informed strategic decisions.
The partnership comes as many financial institutions and start-ups prepare their 2026 growth and marketing strategies. With investor scrutiny increasing and customer acquisition costs rising, access to detailed market intelligence is becoming more critical, particularly for smaller firms with limited in-house resources.
Angus Denholm-Hay, managing director of JournoLink, said the collaboration would help fintech businesses navigate an increasingly crowded media landscape. “By combining our AI technology with FINTECH Circle’s industry expertise, we’re enabling firms to improve their communications and gain clearer insight into their competitive environment,” he said.
Susanne Chishti, chief executive of FINTECH Circle, said the partnership would broaden access to enterprise-grade tools. “This collaboration gives our members practical, AI-driven solutions to streamline PR activity and amplify their market presence,” she said. “It allows start-ups and scale-ups to compete more effectively with larger players.”
The companies said the technology could also support firms in monitoring coverage related to cybersecurity and operational risk, an area of growing concern as digital payments and online finance expand.
For early-stage fintech businesses, the deal offers access to tools that have traditionally been available mainly to large institutions with substantial marketing budgets. Industry observers say this reflects a wider trend towards democratising data and analytics across financial services.
The partnership will be introduced through a series of webinars and training sessions, covering media engagement, competitor tracking and the use of market intelligence in fundraising and business development.
Analysts expect similar alliances to become more common as fintech firms seek to combine sector-specific expertise with advanced AI capabilities. For FINTECH Circle and JournoLink, the deal positions both organisations to benefit from rising demand for data-driven communications in an increasingly competitive market.
