How To Improve Your Local SEO For Maximum Conversions


You’re likely reading this page because you have an established brand on the market, and you want to improve your local SEO. You might feel that you must create a clear brand image on the Internet to get a strong connection with potential customers in a specific area.

You can attempt to improve your local SEO with a “belts and sleeves” approach by running several different marketing campaigns. But how can you genuinely fix your local SEO with strategies that are virtually guaranteed to work? Take a look at these examples:

Hire an SEO expert

Sometimes it just pays to use the services of someone that lives and breathes search engine optimisation. These days, many affordable SEO Packages exist that cater to small businesses; professional SEO work is no longer limited to the domain of large companies.

As you would with any service provider, be sure to check any shortlisted providers offer excellent value for money and tell you exactly what they do. Any SEO expert worth their salt should give you a comprehensive overview of their work.

Register Your Site With Local Directories

To improve your local SEO, find out if there are local directories that are user friendly and list your company in them. As a rule of thumb, the more customer reviews and mentions your company has on the web, the more likely potential customers will find your website.

Google My Business is arguably the best example of a local directory (and it’s free). You can register your business, and whenever someone searches for a product or service near them, your details will appear on a map listing.

Get Links From Local Search Engines

Did you know that some people search for service providers exclusively from local search engines? That’s why it makes sense to list your business and website in local search engines. Those search engines will improve your visibility to your target customers.

Engage With Local Blogs and Forums

Another great idea is to join and use local blogs and community forums for advertising your business and website. It’s an effective form of link building as it shows you are active in your local community.

When you post comment replies on blog or forum posts, use your website URL as your ‘signature.’ Also, did you know that customers are sometimes led to a website by using the name of a business in the signature of the post?

Local Social Networking Groups

Lastly, there’s no denying that social networks are excellent sources of customers and sales prospects. If the customers in your niche market are active social networking users, they can find your business through any local groups they join.

On Facebook, for example, you can join such local groups using your page rather than your personal profile. As with local blogs and forums, engagement is key to building a rapport and trust with other group members.

Final Thoughts

It doesn’t matter if you run a local bakery or storage facility. You can significantly improve your local SEO without making any design changes on your site. All you need to do is try out a few simple techniques like signing up to local directories and search engines.

With blog and forum posts and social networking groups, you should contribute with your personal writing style and offer relevant topics and information about your business, products or services. Don’t just make every contribution a ‘hard sell.’

Good luck!

PM Today Contributor
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