Every business should work hard to win clients from the competition and stake its claim within its industry. Doing so is easier said than done, though, especially if they have fostered a long-term working relationship. While it is far from straightforward, you can use your skills to entice clients and offer them something that others cannot. If you can make clients remember you even after the smallest interaction, you can look forward to increasing your client base and boosting your business.
A Unique Experience
There are few better ways to ensure a client remembers you than offering a unique experience they will not find anywhere else. Experiential marketing is one of the most effective ways to increase interest as it gives them a real-time taste of your product or service.
You can use this experience to foster interest and treat the client as a VIP. When hosting events, use attractive booths complete with branded Vending Trays to immerse them in the presentation. If possible, you can invite potential clients into the booth to try the product themselves. This will give them a strong idea of what to expect when using your service.
Above and Beyond
Going above and beyond is a pillar of customer service. Despite this, many companies will abandon this approach as they generate a larger client base. Often, this is because they don’t have the same amount of time to dedicate to every client, but it can also be because of complacency.
This is a surefire way to lose clients, especially if they have a positive experience with other companies. If you can go above and beyond and make each client feel like they are the only one you care about, they are bound to remember you.
It is not enough to tell clients what you can do for them. You need to show it. This can come down to the type of content you produce. Knowing how to improve your SEO and utilise social media to your advantage will give you an essential head start over your competitors.
You cannot rely on by-the-numbers content they could find anywhere else. You need to generate an angle and provide a perspective that has never been seen before. A content calendar can benefit you, as you can plan campaigns, videos, and blog posts months in advance to ensure you always have something to say.
Get It Right First Time
Getting your projects right the first time is guaranteed to ensure clients remember you. It shows that you are competent and can follow their vision to a tee, which means they are more likely to use your service again.
You can make this easier for yourself by requesting detailed project briefs, but this is not something you can rely on at all times. Even with briefs that lack detail, you can still correspond with the client to make sure you are getting it right and reduce the risk of revisions or even rejections.
Clients should remember you for all the right reasons. You do not want to be too aggressive when trying to win clients, so you must focus on what you can offer them. With these tips, your business should have no trouble increasing its list of dedicated clients.