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How To Turn A Trickle Of Website Visitors Into A Torrent

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Setting up a business website is just the first step (and usually the easiest). The hard part is to get people to visit and use it. 

Many business owners begin with high hopes about their websites, only to discover that people aren’t using them. A trickle of users arrive — perhaps a dozen or so per day — but it doesn’t grow much beyond that. 

In this post, therefore, we take a look at how to turn a trickle of website visitors into a torrent. Check out our ideas below. 

Write Guest Posts On Other Sites

Writing guest posts on third-party sites, such as news publications and blogs, is a tried and tested way to drum up more traffic. Not only do people follow links in articles through to your site, but it also improves your backlink profile, helping to boost your brand up the search rankings

Create More Memorable Content

Website pages with blog content are extremely attractive to search engines, like Google. The reason for this is simple: with blogs, algorithms are better able to determine what pages are about. They can latch onto more keywords, aiding discoverability. 

Memorable content can also increase the amounts of traffic your website gets. If people go to your website and find interesting content there, they are much more likely to return in the future and recommend you to their contacts. 

Reach Out To Influencers

Most brands require a helping hand from influencers — people on social media with established audiences who trust them. Working with one of these people can help you access new prospects that you would not have encountered before, and encourage them to move over to your brand. 

To work with an influencer, you’ll first need to get in touch with them and ask if they work with companies. If they do, you can then either offer them a fee to review your product, or give them a sample (as it might improve their content). 

When choosing an influencer, make sure that you pick one in your niche. Any product placement needs to make sense for their audience. If there’s a mismatch, it’ll feel awkward and won’t target the right people.

Create An Industry Tool

Creating an industry tool is a powerful and cost-effective way to get more people on your site and increase traffic. It’s a public service, but it’s also a great traffic technique that signals to Google that your pages are offering users real value. 

Submit Press Releases

Submitting press releases isn’t always easy. Journalists and other professional writers are usually quite fussy about what you can talk about and what they will publish. However, it can be a great way to create a buzz in your target market. If your press release is compelling, it’ll appear on curated news feeds, and you’ll be able to specifically target those most interested in your niche. 

Swap Backlinks

Lastly, you and another site might agree to exchange backlinks. In other words, they send a link to you and, in return, you send a link to them. 

PM Today Contributor
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