Businesses are dependent on exposure. You rely on other people being aware that you exist. Otherwise, you’re as good as a ghost. If people know who you are and what you’re about, then the chances of making sales will always increase.
Naturally, the question that many business owners ask is; how can I make lots of people aware of my company? In theory, it’s not that difficult. There are plenty of ideas, and these are probably the most effective ones:
The way the news is delivered may have changed over the years, but the mainstream media still represents the best way to gain exposure very quickly. By trying to get your business in the news, you instantly broadcast yourself to the many people that engage with that particular media outlet. That could mean hundreds of thousands of people all read a story about your business. Instantly, you’ve got exposure.
Clearly, you want positive news coverage. Don’t do something stupid just to try and create a news story. Look for things like Digital Score’s Digital PR services to help create stories or press releases that are distributed to trusted outlets. That’s the best way to ensure you gain media coverage for all the right reasons!
Sponsoring things has always been a fast and effective way of making people take notice of your company. You could sponsor an event, a sports team, an individual – whatever fits your brand image. Again, sponsorships help you piggyback on the popularity of others. For example, if you sponsor a sports team, then your brand will be seen on their kit whenever they play. That means you could get thousands of eyes on your brand every week!
The downside of sponsoring is that it costs a lot of money. So, be careful. Sponsor something that you think will help you gain a profit out of your investment. To achieve this, make sure that you sponsor things that appeal to your target customer market. This way, you get your brand out in the open for your target market to see.
Perhaps the best way to gain lots of exposure almost instantly. Going viral is when you do something that gets shared around the world thousands of times. Usually, social media dictates what goes viral or not. If you come up with a viral video for your brand, then millions of people may be aware of you. Not only that, but millions of people may love what you’ve created and choose to support your business.
Viral videos are a long shot, but they provide more success than either of the other options. However, we don’t suggest you put all your eggs in this basket! There are tips for making viral videos, but you can never fully guarantee if a video will make it or not.
When your business has positive exposure, then lots of people know about it. As a result, you find more leads, close more deals, and make more money. Success isn’t possible unless people know you exist, remember that!